Friday, May 04, 2012

Shockingly named


Spectacularly ill-judged title for Channel 4’s overview of the disabled athletes at the Olympics.  The call it That Paralympic Show hovers dangerously close to other notions of ‘show’ such as ‘freak show’ and to preface it with ‘that’ just compounds the damage.  Couldn't their 'creatives' come up with anything better than that?  Given Channel 4’s penchant for poking fun at the marginalised in society (e.g. The Undateables is an opportunity for people to gawp at those less fortunate in their romantic lives), maybe it is just a sick, sick joke.

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